Consent Banner On Charter97.org
- 15.01.2024, 17:50
Let us explain what a consent banner is.
As of January 16, Google has required all websites using the AdSense advertising tool to display a cookie consent banner. A similar banner will appear on the Charter97.org website.
AdSense uses cookies and collects user information that is subject to several European privacy laws. Therefore, Google must ensure that sites using AdSense comply with European legislation.
In this article, we will discuss how AdSense collects cookies and personal information, what the GDPR consent message is, and what steps we at Charter97.org will need to take to comply with Google's new requirements.
What personal information is collected by AdSense?
Google AdSense provides a way for publishers to earn money by displaying advertisements for products and services that people might want to purchase. To determine which ads to show to whom, Google uses cookies, which are small pieces of data placed on a device to track a person's interests as they browse different websites.
Google also uses search results, applications, browsing history, IP addresses, and device information.
What is GDPR?
The General Data Protection Regulation (GDPR) is a privacy law that protects the personal data of residents of the European Union. The GDPR achieves this goal by granting privacy rights to individuals, requiring websites to comply with all privacy regulations, imposing large fines for non-compliance.
One of the restrictions that the GDPR places on websites is that the law by default prohibits the collection and use of personal data.
An individual must provide consent to the processing of personal information by answering “yes” or “no” to the question about the collection of their personal data through Google AdSense.
Why does Google require websites to have a cookie consent banner?
The EU Digital Markets Act, which came into force in 2023, began regulating platforms such as Google and Facebook in an attempt to make the digital economy more transparent, regulating everything from pricing to advertising.
One of the requirements of the Digital Markets Act is that users must provide their consent before being tracked for advertising purposes. While the Digital Markets Act regulates large platforms, its requirements reach down to smaller websites as platforms must ensure that websites using their services do not violate the law.
This is why Google has introduced a requirement that all websites using AdSense have a cookie consent banner that obtains consent from individuals for tracking for advertising purposes.
Why does Charter97.org need this?
The editorial office of the Charter97.org website is located in Poland. We are obliged to comply with European legislation. Our website does not collect your personal data. By clicking Allow, you allow advertisers to use your data. The advertising that Google places on the Charter97.org website helps the work of our editorial team.