Unusual Cheese Snacks For "zumers" Will Disappear From Belarusian Stores

• 3.10.2026, 13:24

The brand is known for its flavor experiments.

A Belarusian manufacturer of ice cream and cottage cheese curds under the Feelin brand, known for its unusual flavor experiments, has announced that it is removing several varieties of curds from its product line, according to "Zerkalo".

Specifically, raspberry-glazed mint cheese curds, “cappuccino”-glazed cheese curds with a cookie flavor, and “coffee with cinnamon” cheese curds in “salted caramel” glaze will soon disappear from store shelves.

“It didn’t work out for us… After prolonged difficulties, we tried to relaunch our cheese bites, but it wasn’t successful. Make sure to enjoy your favorites or try something new before the end of the year. Alas, not all good things last forever,” reads a post on the brand’s social media.

It also notes that sales declined after the relaunch, so they ultimately decided it was time to discontinue them.

Meanwhile, some users in the comments note that they’ve never seen these cheese bites in stores, while others admit they’re disappointed because they’d only recently discovered these unusual flavors and even managed to try them, only to learn that they’ll soon be gone.

It’s worth noting that Nordar, the company that produces these cheese sticks under the Feelin brand, was founded in 2010. At that time, it was engaged in ice cream production; however, in 2015, the company acquired a dairy plant in Borisov, modernized it, and transformed it into a dessert factory that constantly surprises customers with unusual flavors of ice cream and cheese curds.