Propaganda Could Backfire On Xi

• 30.09.2026, 17:55

Beijing is trying to harness ancient traditions for the benefit of the Party

Chinese authorities are actively reviving traditional holidays that were once considered relics of the past. Under Xi Jinping, ancient customs have taken on not only cultural but also political significance. The Communist Party is trying to portray itself as the guardian of Chinese identity and national traditions, writes The Economist.

This is particularly noticeable during the Mid-Autumn Festival. This year, it fell on September 25 and gave the Chinese a three-day weekend. Cities were adorned with themed decorations, folk performances, and festive events. The authorities actively use the holiday to promote the idea of national unity.

“Living Under One Moon” has become one of the holiday’s slogans. It is used to refer to the unity of China’s various ethnic groups, the ties between mainland China and Taiwan, and the shared destiny of humanity, the publication notes.

At the same time, interest in old customs is by no means always linked to politics. In southern China, especially in Fujian Province, traditional holidays continue to play an important role in the lives of local residents. “It’s only during these holidays that they come home,” a local resident told the publication, referring to young people who leave to study and work in other cities.

However, Beijing’s attempt to control traditions is creating new conflicts. Religious events require approval from the authorities, and temples must follow official interpretations and display national flags.

Furthermore, the emphasis on the traditions of the Han majority may provoke discontent among ethnic minorities. By attempting to become the guardian of culture, the Party is awakening forces whose roots run much deeper than those of the modern Chinese state.